A study to determine the effect of mannequin type and self type on the intention to enter the store.
Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This s...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10527 |
| _version_ | 1811695534739554304 |
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| author | Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. |
| author2 | Chung, Cindy Mann Yien |
| author_facet | Chung, Cindy Mann Yien Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. |
| author_sort | Heng, Evelyn Xue Ying. |
| collection | NTU |
| description | Visual merchandising is very important to retailers. Retailers need to understand whether
and how a window display may attract consumers to enter the store. The kind of
mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts
portrayed by the mannequins. This study aims to examine the effects of
mannequin type and self type on the intention to enter the store. |
| first_indexed | 2024-10-01T07:25:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10527 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:25:00Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/105272023-05-19T03:30:04Z A study to determine the effect of mannequin type and self type on the intention to enter the store. Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Advertising Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This study aims to examine the effects of mannequin type and self type on the intention to enter the store. 2008-09-24T07:44:35Z 2008-09-24T07:44:35Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10527 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title | A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title_full | A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title_fullStr | A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title_full_unstemmed | A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title_short | A study to determine the effect of mannequin type and self type on the intention to enter the store. |
| title_sort | study to determine the effect of mannequin type and self type on the intention to enter the store |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/10527 |
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