Business case for CSR : Standard Chartered Bank in Singapore.

A case study on Standard Chartered Bank Singapore key success factors for their csr efforts. Results show that, in order for CSR to be successful, there has to be strong business reasons behind it.

Bibliographic Details
Main Authors: Goh, Chia Wuen., Ong, Jasmine Xue Ling., Tay, Seow Huei.
Other Authors: Yang, Mei Ling
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10535