Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1055 |
| _version_ | 1811694931776897024 |
|---|---|
| author | Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. |
| author2 | Lee, Wai Peng |
| author_facet | Lee, Wai Peng Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. |
| author_sort | Chan, Cindy Wai Teng. |
| collection | NTU |
| description | The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention. |
| first_indexed | 2024-10-01T07:15:25Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1055 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:15:25Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10552019-12-10T14:51:41Z Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Audience research The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention. Bachelor of Communication Studies 2008-09-10T07:14:02Z 2008-09-10T07:14:02Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1055 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Audience research Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title_full | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title_fullStr | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title_full_unstemmed | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title_short | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. |
| title_sort | research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements |
| topic | DRNTU::Social sciences::Communication::Audience research |
| url | http://hdl.handle.net/10356/1055 |
| work_keys_str_mv | AT chancindywaiteng researchoneffectsofraceofmodelsandproductinvolvementonconsumerperceptionsoflocalfashionadvertisements AT gohyeewen researchoneffectsofraceofmodelsandproductinvolvementonconsumerperceptionsoflocalfashionadvertisements AT mathovanigracy researchoneffectsofraceofmodelsandproductinvolvementonconsumerperceptionsoflocalfashionadvertisements |