Consumer attitudes towards direct marketing channels in Singapore.
The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketi...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10565 |
| _version_ | 1826111823777103872 |
|---|---|
| author | Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. |
| author_sort | Cheng, Eddy Hong Wee. |
| collection | NTU |
| description | The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketing channels. This includes measuring three components of consumer behaviour -- cognitive, affective and conative. |
| first_indexed | 2024-10-01T02:56:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10565 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:56:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/105652023-05-19T07:23:13Z Consumer attitudes towards direct marketing channels in Singapore. Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketing channels. This includes measuring three components of consumer behaviour -- cognitive, affective and conative. 2008-09-24T07:45:01Z 2008-09-24T07:45:01Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10565 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. Consumer attitudes towards direct marketing channels in Singapore. |
| title | Consumer attitudes towards direct marketing channels in Singapore. |
| title_full | Consumer attitudes towards direct marketing channels in Singapore. |
| title_fullStr | Consumer attitudes towards direct marketing channels in Singapore. |
| title_full_unstemmed | Consumer attitudes towards direct marketing channels in Singapore. |
| title_short | Consumer attitudes towards direct marketing channels in Singapore. |
| title_sort | consumer attitudes towards direct marketing channels in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10565 |
| work_keys_str_mv | AT chengeddyhongwee consumerattitudestowardsdirectmarketingchannelsinsingapore AT taypickjiang consumerattitudestowardsdirectmarketingchannelsinsingapore AT weepaulhsien consumerattitudestowardsdirectmarketingchannelsinsingapore |