Evaluating spousal influence on decision-making for Chinese families in Singapore.
This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the nec...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10566 |
| _version_ | 1811694039351689216 |
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| author | Lim, Fei Chen. Tan, Soo Wen. Yeo, Ai Ling. |
| author2 | Tan, Benjamin Lin Boon |
| author_facet | Tan, Benjamin Lin Boon Lim, Fei Chen. Tan, Soo Wen. Yeo, Ai Ling. |
| author_sort | Lim, Fei Chen. |
| collection | NTU |
| description | This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the necessary data for this research, a self-administered questionnaire was used. Marketers would benefit from this research by being able to develop better marketing strategies for their products. |
| first_indexed | 2024-10-01T07:01:14Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10566 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:01:14Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/105662023-05-19T06:24:04Z Evaluating spousal influence on decision-making for Chinese families in Singapore. Lim, Fei Chen. Tan, Soo Wen. Yeo, Ai Ling. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Social sciences::Sociology::Family, marriage and women This study focuses on spousal decision-making throughout three phases of the decision-making process (need recognition, information search and final decision). The significance of socioeconomic variables and effect of egalitarianism on relative spousal influence are also addressed. To obtain the necessary data for this research, a self-administered questionnaire was used. Marketers would benefit from this research by being able to develop better marketing strategies for their products. 2008-09-24T07:45:03Z 2008-09-24T07:45:03Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10566 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Family, marriage and women Lim, Fei Chen. Tan, Soo Wen. Yeo, Ai Ling. Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title | Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title_full | Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title_fullStr | Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title_full_unstemmed | Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title_short | Evaluating spousal influence on decision-making for Chinese families in Singapore. |
| title_sort | evaluating spousal influence on decision making for chinese families in singapore |
| topic | DRNTU::Social sciences::Sociology::Family, marriage and women |
| url | http://hdl.handle.net/10356/10566 |
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