Knapsack-based reverse influence maximization for target marketing in social networks
With the dramatic proliferation in recent years, the social networks have become a ubiquitous medium of marketing and the influence maximization (IM) technique, being such a viral marketing tool, has gained significant research interest in recent years. The IM determines the influential users who ma...
| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/106294 http://hdl.handle.net/10220/48887 http://dx.doi.org/10.1109/ACCESS.2019.2908412 |