A study of the factors that affect consumers' choice of banking services in Singapore
Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10660 |
| _version_ | 1826110303659622400 |
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| author | Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping |
| author2 | Chen, Geraldine Yee Fong |
| author_facet | Chen, Geraldine Yee Fong Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping |
| author_sort | Ang, Eek Koon |
| collection | NTU |
| description | Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence. |
| first_indexed | 2024-10-01T02:32:12Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10660 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:32:12Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/106602023-05-19T05:41:41Z A study of the factors that affect consumers' choice of banking services in Singapore Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence. 2008-09-24T07:46:11Z 2008-09-24T07:46:11Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10660 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping A study of the factors that affect consumers' choice of banking services in Singapore |
| title | A study of the factors that affect consumers' choice of banking services in Singapore |
| title_full | A study of the factors that affect consumers' choice of banking services in Singapore |
| title_fullStr | A study of the factors that affect consumers' choice of banking services in Singapore |
| title_full_unstemmed | A study of the factors that affect consumers' choice of banking services in Singapore |
| title_short | A study of the factors that affect consumers' choice of banking services in Singapore |
| title_sort | study of the factors that affect consumers choice of banking services in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/10660 |
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