Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing pract...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10662 |
| _version_ | 1826117048789368832 |
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| author | Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. |
| author2 | Ghosh, B. C. |
| author_facet | Ghosh, B. C. Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. |
| author_sort | Goh, Geraldine Yen Hoon. |
| collection | NTU |
| description | This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established. |
| first_indexed | 2024-10-01T04:21:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10662 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:21:23Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/106622023-05-19T06:09:02Z Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. Ghosh, B. C. Nanyang Business School DRNTU::Business::Marketing::Market segmentation This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established. 2008-09-24T07:46:12Z 2008-09-24T07:46:12Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10662 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Market segmentation Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title_full | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title_fullStr | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title_full_unstemmed | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title_short | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. |
| title_sort | marketing education identifying perceived differences among market segments a cross country analysis between the united states of america and singapore |
| topic | DRNTU::Business::Marketing::Market segmentation |
| url | http://hdl.handle.net/10356/10662 |
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