Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing pract...
Main Authors: | Goh, Geraldine Yen Hoon., Ong, Hwee Kim., Tang, Peng Peng. |
---|---|
Other Authors: | Ghosh, B. C. |
Format: | Final Year Project (FYP) |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/10662 |
Similar Items
-
Effectiveness of segmentation, positioning and the marketing initiatives of museums in Singapore : a case study on the Singapore Art Museum and the Asian Civilizations Museum
by: Loh, Corine Cheng Ya, et al.
Published: (2010) -
Some new thoughts on market segmentation
by: A. B. McWilliam-Smith
Published: (1975-11-01) -
Market segmentation success : making it happen! /
by: Dibb, Sally, 1963-, et al.
Published: (2008) -
CRITERIA FOR MARKET SEGMENTATION FOR THE MARKET IN THE EU
by: Maja Štrbac
Published: (2010-03-01) -
Segmentation of niche markets of meat and meat products (by the example of local market)
by: N.L. Savytska, et al.
Published: (2017-03-01)