Impact of Silkair crash on Singapore Airlines and Silkair

Impact of Silkair crash on Singapore Airlines and Silkair

This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir as the crash accident that occurred may have a profound effect on Singapore Airlines and SilkAir’s operations and image. The motivating factor to do this study is to find out the impact of the crash o...

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Bibliographic Details
Main Authors:	Lee, Bee Leng, Pang, Pauline, Tan, Hendra Wijaya
Other Authors:	Nanyang Business School
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Public relations::Crisis communication
Online Access:	http://hdl.handle.net/10356/10668

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