A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variable...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10669 |
| _version_ | 1811676970238345216 |
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| author | Gan, Bee Har Lim, Yu May Ng, Yen Yen |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Gan, Bee Har Lim, Yu May Ng, Yen Yen |
| author_sort | Gan, Bee Har |
| collection | NTU |
| description | This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variables that affect consumers’ choice of coffee cafes. Under the research methodology section, the research design, sampling procedures and the data collection method will be touched on. |
| first_indexed | 2024-10-01T02:29:56Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10669 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:29:56Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/106692023-05-19T06:24:05Z A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators Gan, Bee Har Lim, Yu May Ng, Yen Yen Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variables that affect consumers’ choice of coffee cafes. Under the research methodology section, the research design, sampling procedures and the data collection method will be touched on. 2008-09-24T07:46:17Z 2008-09-24T07:46:17Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10669 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Gan, Bee Har Lim, Yu May Ng, Yen Yen A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title | A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title_full | A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title_fullStr | A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title_full_unstemmed | A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title_short | A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators |
| title_sort | study of the factors affecting consumers choice of coffee cafes and its implications on coffee cafes operators |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10669 |
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