New product success evaluation : a case study of Starbucks Singapore.
The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10682 |
| _version_ | 1826117067665833984 |
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| author | Huang, Oswald Tak Wan. Melgala Thankaraju. Wong, Seok Wai. |
| author2 | Hooi, Den Huan |
| author_facet | Hooi, Den Huan Huang, Oswald Tak Wan. Melgala Thankaraju. Wong, Seok Wai. |
| author_sort | Huang, Oswald Tak Wan. |
| collection | NTU |
| description | The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers. |
| first_indexed | 2024-10-01T04:21:42Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10682 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:21:42Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/106822023-05-19T06:24:06Z New product success evaluation : a case study of Starbucks Singapore. Huang, Oswald Tak Wan. Melgala Thankaraju. Wong, Seok Wai. Hooi, Den Huan Nanyang Business School DRNTU::Business::Industries and labor DRNTU::Business::Marketing The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers. 2008-09-24T07:46:26Z 2008-09-24T07:46:26Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10682 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor DRNTU::Business::Marketing Huang, Oswald Tak Wan. Melgala Thankaraju. Wong, Seok Wai. New product success evaluation : a case study of Starbucks Singapore. |
| title | New product success evaluation : a case study of Starbucks Singapore. |
| title_full | New product success evaluation : a case study of Starbucks Singapore. |
| title_fullStr | New product success evaluation : a case study of Starbucks Singapore. |
| title_full_unstemmed | New product success evaluation : a case study of Starbucks Singapore. |
| title_short | New product success evaluation : a case study of Starbucks Singapore. |
| title_sort | new product success evaluation a case study of starbucks singapore |
| topic | DRNTU::Business::Industries and labor DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/10682 |
| work_keys_str_mv | AT huangoswaldtakwan newproductsuccessevaluationacasestudyofstarbuckssingapore AT melgalathankaraju newproductsuccessevaluationacasestudyofstarbuckssingapore AT wongseokwai newproductsuccessevaluationacasestudyofstarbuckssingapore |