A real options approach to releasing “network” products
While real options logic has been applied to many managerial initiatives in recent years, the effectiveness of real options in the context of new product releases remains ambiguous due to the dueling nature of growth options and deferral options, and the failure to factor these contexts to the theor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/106966 http://hdl.handle.net/10220/17930 |
| _version_ | 1824455173248909312 |
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| author | McIntyre, David P. Chintakananda, Asda |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School McIntyre, David P. Chintakananda, Asda |
| author_sort | McIntyre, David P. |
| collection | NTU |
| description | While real options logic has been applied to many managerial initiatives in recent years, the effectiveness of real options in the context of new product releases remains ambiguous due to the dueling nature of growth options and deferral options, and the failure to factor these contexts to the theory. Focusing on products influenced by network effects, we propose that value of product release from a real options perspective is conditioned by the level of network rivalry and the strength of network effects (i.e., network intensity) in a given context. These ideas are formalized in a conceptual framework and a series of research propositions, and implications for theory and practice at the intersection of network effects and real options are offered. |
| first_indexed | 2025-02-19T03:34:00Z |
| format | Journal Article |
| id | ntu-10356/106966 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:34:00Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/1069662023-05-19T06:44:42Z A real options approach to releasing “network” products McIntyre, David P. Chintakananda, Asda Nanyang Business School While real options logic has been applied to many managerial initiatives in recent years, the effectiveness of real options in the context of new product releases remains ambiguous due to the dueling nature of growth options and deferral options, and the failure to factor these contexts to the theory. Focusing on products influenced by network effects, we propose that value of product release from a real options perspective is conditioned by the level of network rivalry and the strength of network effects (i.e., network intensity) in a given context. These ideas are formalized in a conceptual framework and a series of research propositions, and implications for theory and practice at the intersection of network effects and real options are offered. 2013-11-29T06:24:46Z 2019-12-06T22:22:03Z 2013-11-29T06:24:46Z 2019-12-06T22:22:03Z 2013 2013 Journal Article McIntyre, D. P., & Chintakananda, A. (2013). A real options approach to releasing “network” products. The Journal of High Technology Management Research, 24(1), 42-52. 1047-8310 https://hdl.handle.net/10356/106966 http://hdl.handle.net/10220/17930 10.1016/j.hitech.2013.02.007 en The Journal of high technology management research |
| spellingShingle | McIntyre, David P. Chintakananda, Asda A real options approach to releasing “network” products |
| title | A real options approach to releasing “network” products |
| title_full | A real options approach to releasing “network” products |
| title_fullStr | A real options approach to releasing “network” products |
| title_full_unstemmed | A real options approach to releasing “network” products |
| title_short | A real options approach to releasing “network” products |
| title_sort | real options approach to releasing network products |
| url | https://hdl.handle.net/10356/106966 http://hdl.handle.net/10220/17930 |
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