A study on consumers' perception of specialty coffee cafes
With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10701 |
| _version_ | 1824455463589117952 |
|---|---|
| author | Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng |
| author2 | Poon, James Teng Fatt |
| author_facet | Poon, James Teng Fatt Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng |
| author_sort | Chen, Kim Eng |
| collection | NTU |
| description | With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size. |
| first_indexed | 2025-02-19T03:38:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10701 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:38:37Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/107012023-05-19T03:30:06Z A study on consumers' perception of specialty coffee cafes Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng Poon, James Teng Fatt Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size. 2008-09-24T07:46:37Z 2008-09-24T07:46:37Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10701 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng A study on consumers' perception of specialty coffee cafes |
| title | A study on consumers' perception of specialty coffee cafes |
| title_full | A study on consumers' perception of specialty coffee cafes |
| title_fullStr | A study on consumers' perception of specialty coffee cafes |
| title_full_unstemmed | A study on consumers' perception of specialty coffee cafes |
| title_short | A study on consumers' perception of specialty coffee cafes |
| title_sort | study on consumers perception of specialty coffee cafes |
| topic | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10701 |
| work_keys_str_mv | AT chenkimeng astudyonconsumersperceptionofspecialtycoffeecafes AT foowinnie astudyonconsumersperceptionofspecialtycoffeecafes AT pangloopheng astudyonconsumersperceptionofspecialtycoffeecafes AT chenkimeng studyonconsumersperceptionofspecialtycoffeecafes AT foowinnie studyonconsumersperceptionofspecialtycoffeecafes AT pangloopheng studyonconsumersperceptionofspecialtycoffeecafes |