Growth of the cereal market in Singapore.
This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the co...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10711 |
| _version_ | 1826118520160649216 |
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| author | Choy, Vanessa Wing Ki. Hoon, Hui May. Lim, Michelle Wei Qi. |
| author2 | Henderson, Joan C |
| author_facet | Henderson, Joan C Choy, Vanessa Wing Ki. Hoon, Hui May. Lim, Michelle Wei Qi. |
| author_sort | Choy, Vanessa Wing Ki. |
| collection | NTU |
| description | This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the consumers, suppliers and retailers. The main issues discussed in the consumer survey are the breakfast habits, purchasing habits and consumers’ views regarding the future of the cereal market. |
| first_indexed | 2024-10-01T04:44:47Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10711 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:44:47Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/107112023-05-19T06:08:59Z Growth of the cereal market in Singapore. Choy, Vanessa Wing Ki. Hoon, Hui May. Lim, Michelle Wei Qi. Henderson, Joan C Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the consumers, suppliers and retailers. The main issues discussed in the consumer survey are the breakfast habits, purchasing habits and consumers’ views regarding the future of the cereal market. 2008-09-24T07:46:43Z 2008-09-24T07:46:43Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10711 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Choy, Vanessa Wing Ki. Hoon, Hui May. Lim, Michelle Wei Qi. Growth of the cereal market in Singapore. |
| title | Growth of the cereal market in Singapore. |
| title_full | Growth of the cereal market in Singapore. |
| title_fullStr | Growth of the cereal market in Singapore. |
| title_full_unstemmed | Growth of the cereal market in Singapore. |
| title_short | Growth of the cereal market in Singapore. |
| title_sort | growth of the cereal market in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10711 |
| work_keys_str_mv | AT choyvanessawingki growthofthecerealmarketinsingapore AT hoonhuimay growthofthecerealmarketinsingapore AT limmichelleweiqi growthofthecerealmarketinsingapore |