Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore

Applying the theory of planned behavior and media dependency theory, this study examines the effects of attitude, subjective norms, perceived behavioral control, media dependency, traditional media attention, Internet attention, and interpersonal communication on two types of proenvironmental behavi...

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Main Authors: Ho, Shirley S., Liao, Youqing, Rosenthal, Sonny
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/107305
http://hdl.handle.net/10220/25430
http://dx.doi.org/10.1080/17524032.2014.932819
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author Ho, Shirley S.
Liao, Youqing
Rosenthal, Sonny
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ho, Shirley S.
Liao, Youqing
Rosenthal, Sonny
author_sort Ho, Shirley S.
collection NTU
description Applying the theory of planned behavior and media dependency theory, this study examines the effects of attitude, subjective norms, perceived behavioral control, media dependency, traditional media attention, Internet attention, and interpersonal communication on two types of proenvironmental behaviors—green-buying and environmental civic engagement. Regression analysis of a nationally representative survey of adult Singaporeans (N = 1,168) indicated that attitude, perceived behavioral control, media dependency, traditional media attention, and interpersonal communication were positively associated with green-buying. Notably, traditional media attention, as well as interpersonal communication, moderated the influence of media dependency on green-buying behavior. In addition, attitude, descriptive norms, media dependency, Internet attention, and interpersonal communication positively predicted environmental civic engagement. Findings suggest the importance of communication factors in the adoption of the two proenvironmental behaviors.
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spelling ntu-10356/1073052019-12-06T22:28:33Z Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore Ho, Shirley S. Liao, Youqing Rosenthal, Sonny Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models Applying the theory of planned behavior and media dependency theory, this study examines the effects of attitude, subjective norms, perceived behavioral control, media dependency, traditional media attention, Internet attention, and interpersonal communication on two types of proenvironmental behaviors—green-buying and environmental civic engagement. Regression analysis of a nationally representative survey of adult Singaporeans (N = 1,168) indicated that attitude, perceived behavioral control, media dependency, traditional media attention, and interpersonal communication were positively associated with green-buying. Notably, traditional media attention, as well as interpersonal communication, moderated the influence of media dependency on green-buying behavior. In addition, attitude, descriptive norms, media dependency, Internet attention, and interpersonal communication positively predicted environmental civic engagement. Findings suggest the importance of communication factors in the adoption of the two proenvironmental behaviors. Accepted version 2015-04-22T01:05:38Z 2019-12-06T22:28:33Z 2015-04-22T01:05:38Z 2019-12-06T22:28:33Z 2014 2014 Journal Article Ho, S. S., Liao, Y., & Rosenthal, S. (2015). Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore. Environmental communication, 9(1), 77-99. https://hdl.handle.net/10356/107305 http://hdl.handle.net/10220/25430 http://dx.doi.org/10.1080/17524032.2014.932819 en Environmental communication © 2014 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Environmental Communication, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [Article DOI: http://dx.doi.org/10.1080/17524032.2014.932819]. 48 p. application/pdf
spellingShingle DRNTU::Social sciences::Communication::Communication theories and models
Ho, Shirley S.
Liao, Youqing
Rosenthal, Sonny
Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title_full Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title_fullStr Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title_full_unstemmed Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title_short Applying the theory of planned behavior and media dependency theory : predictors of public pro-environmental behavioral intentions in Singapore
title_sort applying the theory of planned behavior and media dependency theory predictors of public pro environmental behavioral intentions in singapore
topic DRNTU::Social sciences::Communication::Communication theories and models
url https://hdl.handle.net/10356/107305
http://hdl.handle.net/10220/25430
http://dx.doi.org/10.1080/17524032.2014.932819
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