'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are...
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| Format: | Journal Article |
| Language: | English |
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2015
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| Online Access: | https://hdl.handle.net/10356/107350 http://hdl.handle.net/10220/25521 https://www.mrs.org.uk/ijmr_article/article/96946 |
| _version_ | 1826120512962560000 |
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| author | Malhotra, Naresh |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Malhotra, Naresh |
| author_sort | Malhotra, Naresh |
| collection | NTU |
| description | This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are exhorted to harness these trends to greatly enhance the value of marketing research and earn a place at the table where managers make decisions. |
| first_indexed | 2024-10-01T05:17:40Z |
| format | Journal Article |
| id | ntu-10356/107350 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:17:40Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/1073502023-05-19T06:44:43Z 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India Malhotra, Naresh Nanyang Business School DRNTU::Business::Marketing::Research This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are exhorted to harness these trends to greatly enhance the value of marketing research and earn a place at the table where managers make decisions. 2015-05-14T02:19:54Z 2019-12-06T22:29:11Z 2015-05-14T02:19:54Z 2019-12-06T22:29:11Z 2012 2012 Journal Article Malhotra, N. (2012). 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India. International journal of market research, 54(3), 432-434. 1470-7853 https://hdl.handle.net/10356/107350 http://hdl.handle.net/10220/25521 https://www.mrs.org.uk/ijmr_article/article/96946 en International journal of market research © 2012 Market Researh Society. |
| spellingShingle | DRNTU::Business::Marketing::Research Malhotra, Naresh 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title_full | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title_fullStr | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title_full_unstemmed | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title_short | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India |
| title_sort | shaping the future of research in marketing in emerging economies looking ahead january 2012 india |
| topic | DRNTU::Business::Marketing::Research |
| url | https://hdl.handle.net/10356/107350 http://hdl.handle.net/10220/25521 https://www.mrs.org.uk/ijmr_article/article/96946 |
| work_keys_str_mv | AT malhotranaresh shapingthefutureofresearchinmarketinginemergingeconomieslookingaheadjanuary2012india |