A subtle advertising project
We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.
Main Authors: | Ee, Hui Hui, Lee, Tien Sin, Tan, Poh Lay, Tan, Shoon Ling |
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Other Authors: | Frith, Katherine Toland |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/1077 |
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