Branding proposal for Blossomz : a case study of brand building and brand management
This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify th...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1083 |
| _version_ | 1824455976892235776 |
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| author | Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy |
| author_sort | Pan, Jing |
| collection | NTU |
| description | This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve. |
| first_indexed | 2025-02-19T03:46:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1083 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:46:46Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10832019-12-10T14:46:27Z Branding proposal for Blossomz : a case study of brand building and brand management Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve. Bachelor of Communication Studies 2008-09-10T07:14:15Z 2008-09-10T07:14:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1083 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy Branding proposal for Blossomz : a case study of brand building and brand management |
| title | Branding proposal for Blossomz : a case study of brand building and brand management |
| title_full | Branding proposal for Blossomz : a case study of brand building and brand management |
| title_fullStr | Branding proposal for Blossomz : a case study of brand building and brand management |
| title_full_unstemmed | Branding proposal for Blossomz : a case study of brand building and brand management |
| title_short | Branding proposal for Blossomz : a case study of brand building and brand management |
| title_sort | branding proposal for blossomz a case study of brand building and brand management |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1083 |
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