Marina Country Club & Resorts "Live it up!".

This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit...

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Bibliographic Details
Main Authors: Lim, Simon., Chan, Samantha., Zheng, Isabel., Tan, Esther.
Other Authors: Choi, Alfred Siu Kay
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1084
Description
Summary:This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities.