Marina Country Club & Resorts "Live it up!".
This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1084 |
| _version_ | 1811690289457266688 |
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| author | Lim, Simon. Chan, Samantha. Zheng, Isabel. Tan, Esther. |
| author2 | Choi, Alfred Siu Kay |
| author_facet | Choi, Alfred Siu Kay Lim, Simon. Chan, Samantha. Zheng, Isabel. Tan, Esther. |
| author_sort | Lim, Simon. |
| collection | NTU |
| description | This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities. |
| first_indexed | 2024-10-01T06:01:38Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1084 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:01:38Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10842019-12-10T14:41:57Z Marina Country Club & Resorts "Live it up!". Lim, Simon. Chan, Samantha. Zheng, Isabel. Tan, Esther. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities. Bachelor of Communication Studies 2008-09-10T07:14:15Z 2008-09-10T07:14:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1084 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Lim, Simon. Chan, Samantha. Zheng, Isabel. Tan, Esther. Marina Country Club & Resorts "Live it up!". |
| title | Marina Country Club & Resorts "Live it up!". |
| title_full | Marina Country Club & Resorts "Live it up!". |
| title_fullStr | Marina Country Club & Resorts "Live it up!". |
| title_full_unstemmed | Marina Country Club & Resorts "Live it up!". |
| title_short | Marina Country Club & Resorts "Live it up!". |
| title_sort | marina country club resorts live it up |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1084 |
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