Bank switching behaviour of local graduates in Singapore
The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demog...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10850 |
| _version_ | 1811679434562863104 |
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| author | Lim, Susan Neo, Mei Hwee Tan, Kar Leng |
| author2 | Gerrard, Philip |
| author_facet | Gerrard, Philip Lim, Susan Neo, Mei Hwee Tan, Kar Leng |
| author_sort | Lim, Susan |
| collection | NTU |
| description | The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demographics and psychographics characteristics. |
| first_indexed | 2024-10-01T03:09:06Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10850 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:09:06Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/108502023-05-19T05:44:56Z Bank switching behaviour of local graduates in Singapore Lim, Susan Neo, Mei Hwee Tan, Kar Leng Gerrard, Philip Nanyang Business School DRNTU::Business::General::Social aspects The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demographics and psychographics characteristics. 2008-09-24T07:48:16Z 2008-09-24T07:48:16Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10850 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::General::Social aspects Lim, Susan Neo, Mei Hwee Tan, Kar Leng Bank switching behaviour of local graduates in Singapore |
| title | Bank switching behaviour of local graduates in Singapore |
| title_full | Bank switching behaviour of local graduates in Singapore |
| title_fullStr | Bank switching behaviour of local graduates in Singapore |
| title_full_unstemmed | Bank switching behaviour of local graduates in Singapore |
| title_short | Bank switching behaviour of local graduates in Singapore |
| title_sort | bank switching behaviour of local graduates in singapore |
| topic | DRNTU::Business::General::Social aspects |
| url | http://hdl.handle.net/10356/10850 |
| work_keys_str_mv | AT limsusan bankswitchingbehaviouroflocalgraduatesinsingapore AT neomeihwee bankswitchingbehaviouroflocalgraduatesinsingapore AT tankarleng bankswitchingbehaviouroflocalgraduatesinsingapore |