A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/10889 |
| _version_ | 1826125214894784512 |
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| author | Ling, Tai Khiang. Lock, Meng Fei. Ong, Cheong Jin. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Ling, Tai Khiang. Lock, Meng Fei. Ong, Cheong Jin. |
| author_sort | Ling, Tai Khiang. |
| collection | NTU |
| description | In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere these days, one worry is that when consumers are constantly given % discounts, the impact of these discounts may have diminished as they have been conditioned to it. |
| first_indexed | 2024-10-01T06:32:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10889 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:32:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/108892023-05-19T05:41:35Z A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. Ling, Tai Khiang. Lock, Meng Fei. Ong, Cheong Jin. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere these days, one worry is that when consumers are constantly given % discounts, the impact of these discounts may have diminished as they have been conditioned to it. 2008-09-24T07:48:41Z 2008-09-24T07:48:41Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10889 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Ling, Tai Khiang. Lock, Meng Fei. Ong, Cheong Jin. A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title | A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title_full | A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title_fullStr | A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title_full_unstemmed | A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title_short | A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. |
| title_sort | study on the price discount threshold pdt and price premium threshold ppt of singaporean consumers |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10889 |
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