A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere...
| Main Authors: | , , |
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| Andre forfattere: | |
| Format: | Final Year Project (FYP) |
| Udgivet: |
2008
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| Fag: | |
| Online adgang: | http://hdl.handle.net/10356/10889 |