Black carnival campaign.
(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1094 |
| _version_ | 1826118954696835072 |
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| author | Chan, Sheena Kim Sua. Liang, Shumin. Tan, Jasmine. |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Chan, Sheena Kim Sua. Liang, Shumin. Tan, Jasmine. |
| author_sort | Chan, Sheena Kim Sua. |
| collection | NTU |
| description | (This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional
campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns. |
| first_indexed | 2024-10-01T04:52:01Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1094 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:52:01Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10942019-12-10T14:47:45Z Black carnival campaign. Chan, Sheena Kim Sua. Liang, Shumin. Tan, Jasmine. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns (This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns. Bachelor of Communication Studies 2008-09-10T07:14:21Z 2008-09-10T07:14:21Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1094 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Chan, Sheena Kim Sua. Liang, Shumin. Tan, Jasmine. Black carnival campaign. |
| title | Black carnival campaign. |
| title_full | Black carnival campaign. |
| title_fullStr | Black carnival campaign. |
| title_full_unstemmed | Black carnival campaign. |
| title_short | Black carnival campaign. |
| title_sort | black carnival campaign |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1094 |
| work_keys_str_mv | AT chansheenakimsua blackcarnivalcampaign AT liangshumin blackcarnivalcampaign AT tanjasmine blackcarnivalcampaign |