Profile of wine drinkers in Singapore.

The purpose of this research study is to study the characteristics of Singaporean wine drinkers. The objectives are to analyze these characteristics. The survey was conducted with wine drinkers in November and December of 1998 at supermarkets, bottle shops, wine bars and a restaurant, using a questi...

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Bibliographic Details
Main Authors: Tan, Gary Ting Wei., Teo, Swee Leng., Lee, Jee Choon.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10946
Description
Summary:The purpose of this research study is to study the characteristics of Singaporean wine drinkers. The objectives are to analyze these characteristics. The survey was conducted with wine drinkers in November and December of 1998 at supermarkets, bottle shops, wine bars and a restaurant, using a questionnaire. 2 tests were carried out using the Statistical Package for the Social Sciences (SPSS for Windows, 1993).