POSBank - DBS bank merger and its impact on POSBank customers

The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for th...

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Bibliographic Details
Main Authors: Chong, Shu Yee., Lim, Chen Chen., Tan, Yi Ling.
Other Authors: Yeo, Victor Chuan Seng
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10970
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author Chong, Shu Yee.
Lim, Chen Chen.
Tan, Yi Ling.
author2 Yeo, Victor Chuan Seng
author_facet Yeo, Victor Chuan Seng
Chong, Shu Yee.
Lim, Chen Chen.
Tan, Yi Ling.
author_sort Chong, Shu Yee.
collection NTU
description The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for this research study is customers’ decision to continue banking relationship with POSBank.
first_indexed 2024-10-01T04:04:55Z
format Final Year Project (FYP)
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institution Nanyang Technological University
last_indexed 2024-10-01T04:04:55Z
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spelling ntu-10356/109702023-05-19T05:41:35Z POSBank - DBS bank merger and its impact on POSBank customers Chong, Shu Yee. Lim, Chen Chen. Tan, Yi Ling. Yeo, Victor Chuan Seng Nanyang Business School DRNTU::Business::Finance::Banking::Mergers and acquisitions The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for this research study is customers’ decision to continue banking relationship with POSBank. 2008-09-24T07:49:34Z 2008-09-24T07:49:34Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10970 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Finance::Banking::Mergers and acquisitions
Chong, Shu Yee.
Lim, Chen Chen.
Tan, Yi Ling.
POSBank - DBS bank merger and its impact on POSBank customers
title POSBank - DBS bank merger and its impact on POSBank customers
title_full POSBank - DBS bank merger and its impact on POSBank customers
title_fullStr POSBank - DBS bank merger and its impact on POSBank customers
title_full_unstemmed POSBank - DBS bank merger and its impact on POSBank customers
title_short POSBank - DBS bank merger and its impact on POSBank customers
title_sort posbank dbs bank merger and its impact on posbank customers
topic DRNTU::Business::Finance::Banking::Mergers and acquisitions
url http://hdl.handle.net/10356/10970
work_keys_str_mv AT chongshuyee posbankdbsbankmergeranditsimpactonposbankcustomers
AT limchenchen posbankdbsbankmergeranditsimpactonposbankcustomers
AT tanyiling posbankdbsbankmergeranditsimpactonposbankcustomers