POSBank - DBS bank merger and its impact on POSBank customers
The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10970 |