Assessing the competitive advantage of Carrefour in Singapore.
Our research is motivated by the recent entry of Carrefour, the French hypermarket into the Singapore market. Intrigued by the novelty of the hypermarket concept, we sought to clarify our doubts regarding the retail format and to identify the success factors behind it. Subsequently , we found out th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10976 |
| _version_ | 1811689511096156160 |
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| author | Lee, Mei Kuan. Lew, Yean Yoon. Soh, Shing Wyee. |
| author2 | Wan, Chew Yoong |
| author_facet | Wan, Chew Yoong Lee, Mei Kuan. Lew, Yean Yoon. Soh, Shing Wyee. |
| author_sort | Lee, Mei Kuan. |
| collection | NTU |
| description | Our research is motivated by the recent entry of Carrefour, the French hypermarket into the Singapore market. Intrigued by the novelty of the hypermarket concept, we sought to clarify our doubts regarding the retail format and to identify the success factors behind it. Subsequently , we found out that as companies expand overseas, their competitive advantage will vary according to the different environmental forces shaping the host country. |
| first_indexed | 2024-10-01T05:49:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10976 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:49:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/109762023-05-19T06:16:12Z Assessing the competitive advantage of Carrefour in Singapore. Lee, Mei Kuan. Lew, Yean Yoon. Soh, Shing Wyee. Wan, Chew Yoong Nanyang Business School DRNTU::Business::Industries and labor Our research is motivated by the recent entry of Carrefour, the French hypermarket into the Singapore market. Intrigued by the novelty of the hypermarket concept, we sought to clarify our doubts regarding the retail format and to identify the success factors behind it. Subsequently , we found out that as companies expand overseas, their competitive advantage will vary according to the different environmental forces shaping the host country. 2008-09-24T07:49:38Z 2008-09-24T07:49:38Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10976 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Lee, Mei Kuan. Lew, Yean Yoon. Soh, Shing Wyee. Assessing the competitive advantage of Carrefour in Singapore. |
| title | Assessing the competitive advantage of Carrefour in Singapore. |
| title_full | Assessing the competitive advantage of Carrefour in Singapore. |
| title_fullStr | Assessing the competitive advantage of Carrefour in Singapore. |
| title_full_unstemmed | Assessing the competitive advantage of Carrefour in Singapore. |
| title_short | Assessing the competitive advantage of Carrefour in Singapore. |
| title_sort | assessing the competitive advantage of carrefour in singapore |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10976 |
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