Singapore's mobile phone market : from a subscriber's perspective
This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Res...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10978 |
| _version_ | 1811684986124763136 |
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| author | Sng, Mark Lyn Wai Nah, Hwei Fang Nah, Hwei Fern |
| author2 | Wang, Peiming |
| author_facet | Wang, Peiming Sng, Mark Lyn Wai Nah, Hwei Fang Nah, Hwei Fern |
| author_sort | Sng, Mark Lyn Wai |
| collection | NTU |
| description | This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Respondents perceived that the introduction of M1 has resulted in improvements in customer service, lowering of prices, and more frequent mobile phone related advertising and promotional campaigns. |
| first_indexed | 2024-10-01T04:37:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10978 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:37:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/109782023-05-19T06:24:07Z Singapore's mobile phone market : from a subscriber's perspective Sng, Mark Lyn Wai Nah, Hwei Fang Nah, Hwei Fern Wang, Peiming Nanyang Business School DRNTU::Business::Industries and labor This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Respondents perceived that the introduction of M1 has resulted in improvements in customer service, lowering of prices, and more frequent mobile phone related advertising and promotional campaigns. 2008-09-24T07:49:39Z 2008-09-24T07:49:39Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10978 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Sng, Mark Lyn Wai Nah, Hwei Fang Nah, Hwei Fern Singapore's mobile phone market : from a subscriber's perspective |
| title | Singapore's mobile phone market : from a subscriber's perspective |
| title_full | Singapore's mobile phone market : from a subscriber's perspective |
| title_fullStr | Singapore's mobile phone market : from a subscriber's perspective |
| title_full_unstemmed | Singapore's mobile phone market : from a subscriber's perspective |
| title_short | Singapore's mobile phone market : from a subscriber's perspective |
| title_sort | singapore s mobile phone market from a subscriber s perspective |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10978 |
| work_keys_str_mv | AT sngmarklynwai singaporesmobilephonemarketfromasubscribersperspective AT nahhweifang singaporesmobilephonemarketfromasubscribersperspective AT nahhweifern singaporesmobilephonemarketfromasubscribersperspective |