A study on the perceived service quality of the local retail banking industry
Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial ce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10994 |
| _version_ | 1811681167148056576 |
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| author | Mok, Nella. Tan, Ghim Meng. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Mok, Nella. Tan, Ghim Meng. |
| author_sort | Mok, Nella. |
| collection | NTU |
| description | Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial centre, there is thus a need for banks to assess their standings with regard to service quality. We seek to assess the service quality of the banks in Singapore and to identify any differences in expectations and perceptions between these two populations. |
| first_indexed | 2024-10-01T03:36:38Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10994 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:36:38Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/109942023-05-19T06:09:02Z A study on the perceived service quality of the local retail banking industry Mok, Nella. Tan, Ghim Meng. Nanyang Business School DRNTU::Business::Finance::Banking Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial centre, there is thus a need for banks to assess their standings with regard to service quality. We seek to assess the service quality of the banks in Singapore and to identify any differences in expectations and perceptions between these two populations. 2008-09-24T07:49:49Z 2008-09-24T07:49:49Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10994 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Banking Mok, Nella. Tan, Ghim Meng. A study on the perceived service quality of the local retail banking industry |
| title | A study on the perceived service quality of the local retail banking industry |
| title_full | A study on the perceived service quality of the local retail banking industry |
| title_fullStr | A study on the perceived service quality of the local retail banking industry |
| title_full_unstemmed | A study on the perceived service quality of the local retail banking industry |
| title_short | A study on the perceived service quality of the local retail banking industry |
| title_sort | study on the perceived service quality of the local retail banking industry |
| topic | DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/10994 |
| work_keys_str_mv | AT moknella astudyontheperceivedservicequalityofthelocalretailbankingindustry AT tanghimmeng astudyontheperceivedservicequalityofthelocalretailbankingindustry AT moknella studyontheperceivedservicequalityofthelocalretailbankingindustry AT tanghimmeng studyontheperceivedservicequalityofthelocalretailbankingindustry |