Emergence of new distribution channels in the life insurance industry from the agents' perspective.
This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled....
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10996 |
| _version_ | 1811684083086917632 |
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| author | Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. |
| author2 | Wu, Yuan |
| author_facet | Wu, Yuan Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. |
| author_sort | Cheng, Melvin Wei Ming. |
| collection | NTU |
| description | This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled. Based on a sample of 726 agents, the investigation reveals that agents in general view direct marketing as an opportunity that can complement them in their sales of life insurance products. |
| first_indexed | 2024-10-01T04:22:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10996 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:22:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/109962023-05-19T05:41:36Z Emergence of new distribution channels in the life insurance industry from the agents' perspective. Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. Wu, Yuan Nanyang Business School DRNTU::Business::Finance::Insurance This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled. Based on a sample of 726 agents, the investigation reveals that agents in general view direct marketing as an opportunity that can complement them in their sales of life insurance products. 2008-09-24T07:49:51Z 2008-09-24T07:49:51Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10996 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Insurance Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title | Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title_full | Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title_fullStr | Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title_full_unstemmed | Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title_short | Emergence of new distribution channels in the life insurance industry from the agents' perspective. |
| title_sort | emergence of new distribution channels in the life insurance industry from the agents perspective |
| topic | DRNTU::Business::Finance::Insurance |
| url | http://hdl.handle.net/10356/10996 |
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