Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1102 |
| _version_ | 1826124113981210624 |
|---|---|
| author | Foo, Sheryl Yunwen. |
| author2 | Xu, Xiaoge |
| author_facet | Xu, Xiaoge Foo, Sheryl Yunwen. |
| author_sort | Foo, Sheryl Yunwen. |
| collection | NTU |
| description | Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin. |
| first_indexed | 2024-10-01T06:15:21Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1102 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:15:21Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11022019-12-10T14:21:31Z Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. Foo, Sheryl Yunwen. Xu, Xiaoge Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin. Bachelor of Communication Studies 2008-09-10T07:14:25Z 2008-09-10T07:14:25Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1102 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Foo, Sheryl Yunwen. Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title | Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title_full | Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title_fullStr | Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title_full_unstemmed | Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title_short | Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates. |
| title_sort | speak mandarin campaign in the 21st century examining the awareness and attitudes of ntu undergraduates |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1102 |
| work_keys_str_mv | AT foosherylyunwen speakmandarincampaigninthe21stcenturyexaminingtheawarenessandattitudesofntuundergraduates |