Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.
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| Format: | Final Year Project (FYP) |
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2008
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| Online Access: | http://hdl.handle.net/10356/1102 |