Power of branding in the computer industry.
The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it all...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11057 |
| _version_ | 1811697574917177344 |
|---|---|
| author | Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. |
| author2 | Tan-Gan, Pauline Lay Hong |
| author_facet | Tan-Gan, Pauline Lay Hong Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. |
| author_sort | Chew, Sze Yung. |
| collection | NTU |
| description | The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors. |
| first_indexed | 2024-10-01T07:57:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11057 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:57:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/110572023-05-19T07:23:12Z Power of branding in the computer industry. Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. Tan-Gan, Pauline Lay Hong Nanyang Business School DRNTU::Business::Advertising::Product The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors. 2008-09-24T07:50:46Z 2008-09-24T07:50:46Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11057 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. Power of branding in the computer industry. |
| title | Power of branding in the computer industry. |
| title_full | Power of branding in the computer industry. |
| title_fullStr | Power of branding in the computer industry. |
| title_full_unstemmed | Power of branding in the computer industry. |
| title_short | Power of branding in the computer industry. |
| title_sort | power of branding in the computer industry |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/11057 |
| work_keys_str_mv | AT chewszeyung powerofbrandinginthecomputerindustry AT lamsweekuin powerofbrandinginthecomputerindustry AT litzejiun powerofbrandinginthecomputerindustry |