Exploration of the service quality dimensions in the airline industry
This study reveals the different sets of service quality dimensions that business and lesiure travellers have. In addition, issues such as sources of dissatisfaction, frequent flyer programmes, information search process were also explored.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11081 |