Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11131 |
| _version_ | 1811687120544202752 |
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| author | Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui |
| author2 | Zafar Udin Ahmed |
| author_facet | Zafar Udin Ahmed Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui |
| author_sort | Chew, Pei Ling |
| collection | NTU |
| description | This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study. |
| first_indexed | 2024-10-01T05:11:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11131 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:11:16Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/111312023-05-19T05:44:55Z Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui Zafar Udin Ahmed Nanyang Business School DRNTU::Business::Marketing This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study. 2008-09-24T07:51:33Z 2008-09-24T07:51:33Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11131 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title_full | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title_fullStr | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title_full_unstemmed | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title_short | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry |
| title_sort | influences of country of origin coo and branding on product evaluation a case study of the international cruise industry |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/11131 |
| work_keys_str_mv | AT chewpeiling influencesofcountryoforigincooandbrandingonproductevaluationacasestudyoftheinternationalcruiseindustry AT tangeraldineweifang influencesofcountryoforigincooandbrandingonproductevaluationacasestudyoftheinternationalcruiseindustry AT angkahhui influencesofcountryoforigincooandbrandingonproductevaluationacasestudyoftheinternationalcruiseindustry |