Opinion advertising.

A qualitative research on Opinion Advertising in general and in Singapore.

Bibliographic Details
Main Authors: Loh, Pui Yee., Lim, Corrinna., Sng, Alvin Poh Leong.
Other Authors: Webster, John Frederick
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11157
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author Loh, Pui Yee.
Lim, Corrinna.
Sng, Alvin Poh Leong.
author2 Webster, John Frederick
author_facet Webster, John Frederick
Loh, Pui Yee.
Lim, Corrinna.
Sng, Alvin Poh Leong.
author_sort Loh, Pui Yee.
collection NTU
description A qualitative research on Opinion Advertising in general and in Singapore.
first_indexed 2024-10-01T05:07:21Z
format Final Year Project (FYP)
id ntu-10356/11157
institution Nanyang Technological University
last_indexed 2024-10-01T05:07:21Z
publishDate 2008
record_format dspace
spelling ntu-10356/111572023-05-19T03:30:02Z Opinion advertising. Loh, Pui Yee. Lim, Corrinna. Sng, Alvin Poh Leong. Webster, John Frederick Nanyang Business School DRNTU::Business::Advertising A qualitative research on Opinion Advertising in general and in Singapore. 2008-09-24T07:51:52Z 2008-09-24T07:51:52Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11157 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Advertising
Loh, Pui Yee.
Lim, Corrinna.
Sng, Alvin Poh Leong.
Opinion advertising.
title Opinion advertising.
title_full Opinion advertising.
title_fullStr Opinion advertising.
title_full_unstemmed Opinion advertising.
title_short Opinion advertising.
title_sort opinion advertising
topic DRNTU::Business::Advertising
url http://hdl.handle.net/10356/11157
work_keys_str_mv AT lohpuiyee opinionadvertising
AT limcorrinna opinionadvertising
AT sngalvinpohleong opinionadvertising