Opinion advertising.
A qualitative research on Opinion Advertising in general and in Singapore.
Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11157 |
_version_ | 1811686874247331840 |
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author | Loh, Pui Yee. Lim, Corrinna. Sng, Alvin Poh Leong. |
author2 | Webster, John Frederick |
author_facet | Webster, John Frederick Loh, Pui Yee. Lim, Corrinna. Sng, Alvin Poh Leong. |
author_sort | Loh, Pui Yee. |
collection | NTU |
description | A qualitative research on Opinion Advertising in general and in Singapore. |
first_indexed | 2024-10-01T05:07:21Z |
format | Final Year Project (FYP) |
id | ntu-10356/11157 |
institution | Nanyang Technological University |
last_indexed | 2024-10-01T05:07:21Z |
publishDate | 2008 |
record_format | dspace |
spelling | ntu-10356/111572023-05-19T03:30:02Z Opinion advertising. Loh, Pui Yee. Lim, Corrinna. Sng, Alvin Poh Leong. Webster, John Frederick Nanyang Business School DRNTU::Business::Advertising A qualitative research on Opinion Advertising in general and in Singapore. 2008-09-24T07:51:52Z 2008-09-24T07:51:52Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11157 Nanyang Technological University application/pdf |
spellingShingle | DRNTU::Business::Advertising Loh, Pui Yee. Lim, Corrinna. Sng, Alvin Poh Leong. Opinion advertising. |
title | Opinion advertising. |
title_full | Opinion advertising. |
title_fullStr | Opinion advertising. |
title_full_unstemmed | Opinion advertising. |
title_short | Opinion advertising. |
title_sort | opinion advertising |
topic | DRNTU::Business::Advertising |
url | http://hdl.handle.net/10356/11157 |
work_keys_str_mv | AT lohpuiyee opinionadvertising AT limcorrinna opinionadvertising AT sngalvinpohleong opinionadvertising |