The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, con...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11160 |
| _version_ | 1826120471838457856 |
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| author | Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. |
| author2 | Tan, Benjamin Lin Boon |
| author_facet | Tan, Benjamin Lin Boon Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. |
| author_sort | Heu, Ann Nee. |
| collection | NTU |
| description | Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category. |
| first_indexed | 2024-10-01T05:17:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11160 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:17:00Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/111602023-05-19T05:41:34Z The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category. 2008-09-24T07:51:53Z 2008-09-24T07:51:53Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11160 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title | The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title_full | The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title_fullStr | The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title_full_unstemmed | The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title_short | The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. |
| title_sort | impact of market share as a cognitive component on consumers perception of product quality in asian societies |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/11160 |
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