Assessment of husbands' influence in grocery products purchasing.
Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11173 |
| _version_ | 1811680863869468672 |
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| author | Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. |
| author2 | Piron, Francis Maurice Valery |
| author_facet | Piron, Francis Maurice Valery Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. |
| author_sort | Cheong, Kin Fang. |
| collection | NTU |
| description | Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers. |
| first_indexed | 2024-10-01T03:31:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11173 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:31:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/111732023-05-19T06:16:13Z Assessment of husbands' influence in grocery products purchasing. Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::General::Social aspects Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers. 2008-09-24T07:52:02Z 2008-09-24T07:52:02Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11173 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::General::Social aspects Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. Assessment of husbands' influence in grocery products purchasing. |
| title | Assessment of husbands' influence in grocery products purchasing. |
| title_full | Assessment of husbands' influence in grocery products purchasing. |
| title_fullStr | Assessment of husbands' influence in grocery products purchasing. |
| title_full_unstemmed | Assessment of husbands' influence in grocery products purchasing. |
| title_short | Assessment of husbands' influence in grocery products purchasing. |
| title_sort | assessment of husbands influence in grocery products purchasing |
| topic | DRNTU::Business::General::Social aspects |
| url | http://hdl.handle.net/10356/11173 |
| work_keys_str_mv | AT cheongkinfang assessmentofhusbandsinfluenceingroceryproductspurchasing AT gohphityen assessmentofhusbandsinfluenceingroceryproductspurchasing AT sohxiuhui assessmentofhusbandsinfluenceingroceryproductspurchasing |