Exploratory studies of MTV Asia : a marketing cmmunications perspective.
This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/11175 |
| _version_ | 1826120866960769024 |
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| author | Chan, Charmaine Pin Ping. Kuo, Lay Ing. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Chan, Charmaine Pin Ping. Kuo, Lay Ing. |
| author_sort | Chan, Charmaine Pin Ping. |
| collection | NTU |
| description | This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts. |
| first_indexed | 2024-10-01T05:23:27Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11175 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:23:27Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/111752023-05-19T06:24:07Z Exploratory studies of MTV Asia : a marketing cmmunications perspective. Chan, Charmaine Pin Ping. Kuo, Lay Ing. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Communication This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts. 2008-09-24T07:52:04Z 2008-09-24T07:52:04Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11175 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Communication Chan, Charmaine Pin Ping. Kuo, Lay Ing. Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title | Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title_full | Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title_fullStr | Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title_full_unstemmed | Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title_short | Exploratory studies of MTV Asia : a marketing cmmunications perspective. |
| title_sort | exploratory studies of mtv asia a marketing cmmunications perspective |
| topic | DRNTU::Business::Marketing::Communication |
| url | http://hdl.handle.net/10356/11175 |
| work_keys_str_mv | AT chancharmainepinping exploratorystudiesofmtvasiaamarketingcmmunicationsperspective AT kuolaying exploratorystudiesofmtvasiaamarketingcmmunicationsperspective |