SERVQUAL study on the traditional chinese medicine industry in Singapore
This study investigates the service quality of Traditional Chinese Medicine clinics in Singapore, through the use of SERVQUAL model by focusing on Gap 5 of the Gap Analysis Model. A Service Blueprint using an example of a TCM clinic, will help to gain further insights into the service quality and...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11188 |