The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions.
This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11236 |
| _version_ | 1826109868816203776 |
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| author | Chan, Mei Ling. Cheng, Siew Kim. Tan, Puay Mui. |
| author2 | Litvin, Stephen Wayne |
| author_facet | Litvin, Stephen Wayne Chan, Mei Ling. Cheng, Siew Kim. Tan, Puay Mui. |
| author_sort | Chan, Mei Ling. |
| collection | NTU |
| description | This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations. |
| first_indexed | 2024-10-01T02:25:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11236 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:25:08Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/112362023-05-19T07:23:08Z The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. Chan, Mei Ling. Cheng, Siew Kim. Tan, Puay Mui. Litvin, Stephen Wayne Nanyang Business School DRNTU::Business::Industries and labor This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations. 2008-09-24T07:52:41Z 2008-09-24T07:52:41Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11236 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chan, Mei Ling. Cheng, Siew Kim. Tan, Puay Mui. The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title_full | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title_fullStr | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title_full_unstemmed | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title_short | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. |
| title_sort | value and effectiveness of the singapore gold circle for singapore travel agencies an investigation of customer perceptions |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/11236 |
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