Exploring the relationships between colour and consumer choices.
The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11237 |
| _version_ | 1811696459158913024 |
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| author | Liew, Pei Ling. Siew, Pei Har. |
| author2 | Speece, Mark William |
| author_facet | Speece, Mark William Liew, Pei Ling. Siew, Pei Har. |
| author_sort | Liew, Pei Ling. |
| collection | NTU |
| description | The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers. |
| first_indexed | 2024-10-01T07:39:42Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11237 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:39:42Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/112372023-05-19T05:45:02Z Exploring the relationships between colour and consumer choices. Liew, Pei Ling. Siew, Pei Har. Speece, Mark William Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers. 2008-09-24T07:52:42Z 2008-09-24T07:52:42Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11237 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Liew, Pei Ling. Siew, Pei Har. Exploring the relationships between colour and consumer choices. |
| title | Exploring the relationships between colour and consumer choices. |
| title_full | Exploring the relationships between colour and consumer choices. |
| title_fullStr | Exploring the relationships between colour and consumer choices. |
| title_full_unstemmed | Exploring the relationships between colour and consumer choices. |
| title_short | Exploring the relationships between colour and consumer choices. |
| title_sort | exploring the relationships between colour and consumer choices |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/11237 |
| work_keys_str_mv | AT liewpeiling exploringtherelationshipsbetweencolourandconsumerchoices AT siewpeihar exploringtherelationshipsbetweencolourandconsumerchoices |