Hilton's expansion into the China hotel industry
This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11266 |
| _version_ | 1826109811826098176 |
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| author | Huang, Shiling Sadaf Mohamed Salim Soon, Tanya Shook Juan |
| author2 | Gupta, Vivek |
| author_facet | Gupta, Vivek Huang, Shiling Sadaf Mohamed Salim Soon, Tanya Shook Juan |
| author_sort | Huang, Shiling |
| collection | NTU |
| description | This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China. |
| first_indexed | 2024-10-01T02:24:10Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11266 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:24:10Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/112662023-05-19T06:24:05Z Hilton's expansion into the China hotel industry Huang, Shiling Sadaf Mohamed Salim Soon, Tanya Shook Juan Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China. 2008-09-24T07:53:00Z 2008-09-24T07:53:00Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11266 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Huang, Shiling Sadaf Mohamed Salim Soon, Tanya Shook Juan Hilton's expansion into the China hotel industry |
| title | Hilton's expansion into the China hotel industry |
| title_full | Hilton's expansion into the China hotel industry |
| title_fullStr | Hilton's expansion into the China hotel industry |
| title_full_unstemmed | Hilton's expansion into the China hotel industry |
| title_short | Hilton's expansion into the China hotel industry |
| title_sort | hilton s expansion into the china hotel industry |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/11266 |
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