A study on the market for retrofitting of Mercedes Benz in Singapore.

The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.

Detalhes bibliográficos
Principais autores: Ho, June Mei Chen., Tay, Kok Cheng., Wong, Huei Yuen.
Outros Autores: Piron, Francis Maurice Valery
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/11297
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author Ho, June Mei Chen.
Tay, Kok Cheng.
Wong, Huei Yuen.
author2 Piron, Francis Maurice Valery
author_facet Piron, Francis Maurice Valery
Ho, June Mei Chen.
Tay, Kok Cheng.
Wong, Huei Yuen.
author_sort Ho, June Mei Chen.
collection NTU
description The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.
first_indexed 2024-10-01T03:59:43Z
format Final Year Project (FYP)
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institution Nanyang Technological University
last_indexed 2024-10-01T03:59:43Z
publishDate 2008
record_format dspace
spelling ntu-10356/112972023-05-19T06:16:16Z A study on the market for retrofitting of Mercedes Benz in Singapore. Ho, June Mei Chen. Tay, Kok Cheng. Wong, Huei Yuen. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined. 2008-09-24T07:53:19Z 2008-09-24T07:53:19Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11297 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Marketing
Ho, June Mei Chen.
Tay, Kok Cheng.
Wong, Huei Yuen.
A study on the market for retrofitting of Mercedes Benz in Singapore.
title A study on the market for retrofitting of Mercedes Benz in Singapore.
title_full A study on the market for retrofitting of Mercedes Benz in Singapore.
title_fullStr A study on the market for retrofitting of Mercedes Benz in Singapore.
title_full_unstemmed A study on the market for retrofitting of Mercedes Benz in Singapore.
title_short A study on the market for retrofitting of Mercedes Benz in Singapore.
title_sort study on the market for retrofitting of mercedes benz in singapore
topic DRNTU::Business::Marketing
url http://hdl.handle.net/10356/11297
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