Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/11299 |
| _version_ | 1811693639068286976 |
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| author | Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. |
| author_sort | Neow, Ah Hiok. |
| collection | NTU |
| description | This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research. |
| first_indexed | 2024-10-01T06:54:52Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11299 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:54:52Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/112992023-05-19T06:24:03Z Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. Xia, Yang Nanyang Business School DRNTU::Business::Information technology::Electronic commerce This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research. 2008-09-24T07:53:20Z 2008-09-24T07:53:20Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11299 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology::Electronic commerce Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title | Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title_full | Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title_fullStr | Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title_full_unstemmed | Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title_short | Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. |
| title_sort | business to consumer electronic commerce an exploratory study on the key variables that will add value to the customer and profit to the company |
| topic | DRNTU::Business::Information technology::Electronic commerce |
| url | http://hdl.handle.net/10356/11299 |
| work_keys_str_mv | AT neowahhiok businesstoconsumerelectroniccommerceanexploratorystudyonthekeyvariablesthatwilladdvaluetothecustomerandprofittothecompany AT ternhuileng businesstoconsumerelectroniccommerceanexploratorystudyonthekeyvariablesthatwilladdvaluetothecustomerandprofittothecompany AT tohkarhoon businesstoconsumerelectroniccommerceanexploratorystudyonthekeyvariablesthatwilladdvaluetothecustomerandprofittothecompany |