Investigating the use of internet marketing in the Singapore hotel industry.
This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of o...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11322 |
| _version_ | 1826125496687001600 |
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| author | Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. |
| author2 | Periasamy, Kanapaty Pelly |
| author_facet | Periasamy, Kanapaty Pelly Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. |
| author_sort | Leong, Evangeline Qi Wen. |
| collection | NTU |
| description | This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of online presence, there are many potential marketing tools in the Internet marketing medium that they can look into. It is also found that Asians mainly prefer the use of 3rd party websites to make hotel room reservations. |
| first_indexed | 2024-10-01T06:37:34Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11322 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:37:34Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/113222023-05-19T05:44:56Z Investigating the use of internet marketing in the Singapore hotel industry. Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. Periasamy, Kanapaty Pelly Nanyang Business School DRNTU::Business::Marketing::Internet This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of online presence, there are many potential marketing tools in the Internet marketing medium that they can look into. It is also found that Asians mainly prefer the use of 3rd party websites to make hotel room reservations. 2008-09-24T07:53:39Z 2008-09-24T07:53:39Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11322 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Internet Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. Investigating the use of internet marketing in the Singapore hotel industry. |
| title | Investigating the use of internet marketing in the Singapore hotel industry. |
| title_full | Investigating the use of internet marketing in the Singapore hotel industry. |
| title_fullStr | Investigating the use of internet marketing in the Singapore hotel industry. |
| title_full_unstemmed | Investigating the use of internet marketing in the Singapore hotel industry. |
| title_short | Investigating the use of internet marketing in the Singapore hotel industry. |
| title_sort | investigating the use of internet marketing in the singapore hotel industry |
| topic | DRNTU::Business::Marketing::Internet |
| url | http://hdl.handle.net/10356/11322 |
| work_keys_str_mv | AT leongevangelineqiwen investigatingtheuseofinternetmarketinginthesingaporehotelindustry AT tanmindan investigatingtheuseofinternetmarketinginthesingaporehotelindustry AT gohminling investigatingtheuseofinternetmarketinginthesingaporehotelindustry |