Individualist-collectivist construct and the social aspects of shopping.
The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behavio...
Main Authors: | , , |
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Format: | Final Year Project (FYP) |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/11332 |
_version_ | 1826116181478604800 |
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author | Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. |
author2 | Marshall, Roger |
author_facet | Marshall, Roger Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. |
author_sort | Ng, Siu Fang. |
collection | NTU |
description | The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour. |
first_indexed | 2024-10-01T04:07:09Z |
format | Final Year Project (FYP) |
id | ntu-10356/11332 |
institution | Nanyang Technological University |
last_indexed | 2024-10-01T04:07:09Z |
publishDate | 2008 |
record_format | dspace |
spelling | ntu-10356/113322023-05-19T06:24:05Z Individualist-collectivist construct and the social aspects of shopping. Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour. 2008-09-24T07:53:45Z 2008-09-24T07:53:45Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11332 Nanyang Technological University application/pdf |
spellingShingle | DRNTU::Business::Marketing::Consumer behavior Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. Individualist-collectivist construct and the social aspects of shopping. |
title | Individualist-collectivist construct and the social aspects of shopping. |
title_full | Individualist-collectivist construct and the social aspects of shopping. |
title_fullStr | Individualist-collectivist construct and the social aspects of shopping. |
title_full_unstemmed | Individualist-collectivist construct and the social aspects of shopping. |
title_short | Individualist-collectivist construct and the social aspects of shopping. |
title_sort | individualist collectivist construct and the social aspects of shopping |
topic | DRNTU::Business::Marketing::Consumer behavior |
url | http://hdl.handle.net/10356/11332 |
work_keys_str_mv | AT ngsiufang individualistcollectivistconstructandthesocialaspectsofshopping AT ongyenlyn individualistcollectivistconstructandthesocialaspectsofshopping AT teosuchern individualistcollectivistconstructandthesocialaspectsofshopping |