Nation branding.
This paper attempts to gain a better understanding of the term Nation Branding and the components involved in developing and executing a successful nation branding campaign. This study investigates the different perspectives on nation branding by identifying and analyzing the different academic fra...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11333 |